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Soak up the sun in style with our fresh looks. Handmade. Honest. Sustainable. CUTE

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Timeless resortwear in airy silhouettes perfect for you mini me.

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We’re Folklore Las Niñas

The original artisanal girlswear celebrating Guatemalan textile craftsmanship.  We create timeless, hand-woven clothes for babies, girls and moms, as well as dreamy room decor.

FEATURED Collections

Gisa Marsicovetere Heinz was born and raised in the bustling capital city of Guatemala.

When she moved to the United States and started her own family, she craved a way to stay connected to her roots.  She wanted to bring the beauty of Guatemala to the doorsteps of moms everywhere, and give back to rural communities in need.  Inspired by the rich traditions of Guatemalan textiles and her own two children, Gisa co-founded Folklore Las Niñas.

The Journey of each Folklore frock

It all starts at the footloom in the Guatemalan countryside.

Propelled by ancient wisdom and craftsmanship, an artisan weaves every thread to create a beautiful, premium textile. 

By creating fabrics on the footloom with no electricity, we thoughtfully reduce carbon emissions and water consumption.   

This process takes weeks to complete, but it’s in this time-honored practice that quality goods are crafted.

With Gisa’s designs in hand, our seamstresses take these bolts of woven fabric

and combine them artfully to create each dress, shirt, or throw.

Because every garment is handmade, each one is a shade unique.

Your beautiful pieces travel all the way from Guatemala to your front door.

Because of their exceptional quality, you get to throw them on over and over again without worry of wear down.  From birthday parties to backyard picnics, our pieces are effortlessly cute.  With leggings and a jacket, each piece transforms into a new look across seasons.

With every purchase, we provide clean drinking water to communities by partnering with EcoFiltro.

So while you and your babes dance in your Folklore favorites, the beautiful people of rural Guatemala revel in the gift of clean water. 

Folklore is more than a clothing company.

We’re a family of makers who believe in Guatemala’s past and future. 

Folklore Goods are:


Every garment is woven and hand-sewn by Guatemalan artisans, each drawing from generations of tradition and passed-down wisdom.


You can don your Folklore goods freely, knowing that every maker from the footloom to the final stitches is honored for their craft with safe work environments and fair trade wages.


With waste-conscious small batch collections, low carbon production, and a devotion to water equity, we’re committed to raising the bar in the fashion industry.

Our Happy Customers

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“I love a brand whose pieces feel like little heirlooms you’ll keep forever, and Folklore is just that. Can’t wait to see my grand-babies in these special pieces!” ❤️❤️

Stacie Lang

"I absolutely love the set on her. The color is perfect and the quality so soft and amazing."


"Just the best. I’m always blown away by the quality of these beautiful pieces. We absolutely love this dress! Perfect fit, beautiful quality. Love the pattern and colors! We get so many compliments whenever my daughter wears anything Folklore Las Niñas!"

Maria D.

"Just wanted to say how much I love your product! I bought a few pieces for my daughter for Valentine’s Day and they are simply beautiful. Thank you for providing quality garments for children!!"

Chelsea J

"The pieces look so nice on the website but I was still shocked at how nice the quality is when I received this item. These are very special pieces that you cannot find anywhere else and they are so so soft and beautifully made."


"This is super cute and unique!!! My little girl loves it!  We have never seen this anywhere else!"


"Got this skirt for my daughter and she completely loves it!!! The fabric is amazing, colors adorable, and its so unique!!! I highly recommend this skirt!!"


"Every time my daughter wears this dress I get so many compliments. The colors and the fit are adorable."


"We absolutely love this dress. The picture doesn’t do it justice. The colors are vibrant and the material is lightweight and perfect for summer."


"I just can’t get over the quality of these pieces and how beautifully made they are. Our new fave shop! Love their hearts and the most darling clothing!"


"I ordered a few items and it all came just as expected… gorgeous! Well-made and just beautiful!"


Las Niñas Club

We love sharing Guatemalan textiles and culture with girls all over the world.  Join our free membership program, Las Niñas Club, to earn points and perks with every darling purchase you make. 

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Follow @shopfolkloregirls for all things cute!

Share your Folklore moments with us by using #folklorelasninas or #folklorenina