The original artisanal girlswear celebrating Guatemalan textile craftsmanship. We create timeless, hand-woven clothes for babies, and girls as well as dreamy room decor.
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Magnolia Skirt Set in Golde...
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Eden Girl Dress in Honeydew...
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Annita Girl Set in Honeydew...
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Hattie Dress in Bubblegum
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Annita Girl Set in Bubblegum
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Mini Magnolia Pant Set in G...
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Mini Simone Girl Set in Pri...
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Mini Pearl Pant Set in Viol...
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Mini Drew Pant Set in Twili...
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Mini Simone Girl Set in Cot...
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Mini Piper Pant Set in Peac...
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Phoebe Baby Jumper in Honey...
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Rosie Bubble in Meringue
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Folklore Large Bow in Golde...
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Folklore Small Bow Set in G...
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Folklore Medium Bow in Gold...
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Folklore Large Bow in Prima...
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Folklore Small Bow Set in P...
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Folklore Medium Bow in Prim...
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Folklore Medium Bow in Amer...
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Folklore Large Bow in Ameri...
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How it Started



Gisa Marsicovetere Heinz was born and raised in the bustling capital city of Guatemala.
When she moved to the United States and started her own family, she craved a way to stay connected to her roots. She wanted to bring the beauty of Guatemala to the doorsteps of moms everywhere, and give back to rural communities in need. Inspired by the rich traditions of Guatemalan textiles and her own two children, Gisa co-founded Folklore Las Niñas.
The Journey of Each
Folklore Frock


It all starts at the footloom in the Guatemalan countryside.
Propelled by ancient wisdom and craftsmanship, an artisan weaves every thread to create a beautiful, premium textile.
By creating fabrics on the footloom with no electricity, we thoughtfully reduce carbon emissions and water consumption.
This process takes weeks to complete, but it’s in this time-honored practice that quality goods are crafted.

With Gisa’s designs in hand, our seamstresses take these bolts of woven fabric
and combine them artfully to create each dress, shirt, or throw.
Because every garment is handmade, each one is a shade unique.

Your beautiful pieces travel all the way from Guatemala to your front door.
Because of their exceptional quality, you get to throw them on over and over again without worry of wear down. From birthday parties to backyard picnics, our pieces are effortlessly cute. With leggings and a jacket, each piece transforms into a new look across seasons.

With every purchase, we provide clean drinking water to communities by partnering with EcoFiltro.
So while you and your babes dance in your Folklore favorites, the beautiful people of rural Guatemala revel in the gift of clean water.

Folklore Goods are:
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HANDMADE
Every garment is woven and hand-sewn by Guatemalan artisans, each drawing from generations of tradition and passed-down wisdom.
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HONEST
You can don your Folklore goods freely, knowing that every maker from the footloom to the final stitches is honored for their craft with safe work environments and fair trade wages.
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SUSTAINABLE
With waste-conscious small batch collections, low carbon production, and a devotion to water equity, we’re committed to raising the bar in the fashion industry.


Shop Collections
Las Niñas Club
We love sharing Guatemalan textiles and culture with girls all over the world. Join our free membership program, Las Niñas Club, to earn points and perks with every darling purchase you make.